BRIEF

iThinkMedia were tasked with making this year’s WrestleMania the most successful yet – by raising awareness, then to stimulate interest in the event with a view of maximising PPV buys and driving web traffic.

SOLUTION

WWE’s fanbase largely resides on social channels and it was here that the bulk of the campaign was set. By identifying key influencers on Twitter and creating a promotional calendar, with bespoke video, it allowed us to narrow down the targets to ensure a better return on investment.

The Facebook Premium model was used to attain a large reach and frequency hit over a very short time period to ensure that people not only knew the event was that weekend but were also motivated enough to purchase.

Results

Over 150k
incremental visits
to the WWE site
in 4 weeks
35%
YoY increase in
Sky Sports Pay
Per View buys
80%
Reduction in
Cost Per View
costs through
Social Reach

TESTIMONIAL

The planning, targeting and execution were exemplary, with top results to boot!
Happy SKY, Happy WWE!

Toby Feldman, Head of E-commerce