iThinkMedia were tasked with making this year’s WrestleMania the most successful yet – by raising awareness, then to stimulate interest in the event with a view of maximising PPV buys and driving web traffic.
WWE’s fanbase largely resides on social channels and it was here that the bulk of the campaign was set. By identifying key influencers on Twitter and creating a promotional calendar, with bespoke video, it allowed us to narrow down the targets to ensure a better return on investment.
The Facebook Premium model was used to attain a large reach and frequency hit over a very short time period to ensure that people not only knew the event was that weekend but were also motivated enough to purchase.
“The planning, targeting and execution were exemplary, with top results to boot!
Happy SKY, Happy WWE!“
– Toby Feldman, Head of E-commerce