How does Sky AdSmart work?
The Sky box stores household data, including the adverts for that specific demographic. Targeting is second to none, using a mix of Sky customer data and 3rd party consumer profilers to understand your audience segments.
When there is an opportunity to show a Sky AdSmart advert during a break on one of the selected channels, the Sky box will play the most relevant one to that audience. Yes, it really is as simple as that!