Google Adwords Training


This half day course will give you the basic skills and
knowledge to manage your own Google Adwords effectively

Managing your own Adwords account can easily result in wasted budget spend if you don’t know what you’re doing and unless you have a strong PPC budget having a professional agency just isn’t viable. That’s why we’ve created a bespoke Google Adwords training session to help get smaller businesses off on the right foot.

Our training session is bespoke to your business and needs. You’ll spend half a day at our offices with a certified Google professional and they will focus the course around your account. If you don’t yet have an account we’ll help you set it up during the session.

Intro to Google Adwords


per person (Group discounts available)

Intro to Google Adwords training session is approximately 4 hours long and held at our HQ in Hertforfshire. We can travel to your business for an additional price dependant on location.

Courses are designed for 121 but if you have multiple members of a team that wish to attend the same session this can be arranged at a discounted price.


per person (Group discounts available)

  • What is PPC
  • Why use Google Adwords
  • Pillars of PPC management
  • Quality Score
  • PPC Key Metrics
  • Account best practice
  • Ad copy
  • Ad extensions
  • Keywords and match types
  • Spend and bidding strategy
  • Impression Share
  • Reporting
  • How to measure success
  • Google Adwords Scripts
  • Google Adwords Editor
  • RLSAs
  • Google Display Network
  • Remarketing

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