iThinkMedia
Display Advertising

GOOGLE SHOPPING

Promote individual products directly on search results
with Google Shopping Ads

Google Shopping allows companies to advertise the products they offer in a more visual way, by allowing images, price and product descriptions to appear directly on search result pages.

If you are an e-commerce site then Google Shopping is a must. Being price competitive and having great USPs such as Free Delivery, could see great advantages to get the edge over your competitors.

Here at iThinkMedia, we’ve worked with a range of feed providers to help clients create feeds that are essential to running Google Shopping campaigns. Where our expertise really comes into play is the creation of strategic campaigns tailored to
each client’s needs and goals and maximise ROI.

Google PartnerBing Ads

Benefits of Google Shopping

  • Higher CTR% from image based ad formats
  • Increased conversion rates
  • Ads appear on Google and partner sites
  • 55% of users are actively comparing prices online
  • Bid strategies are based on target cost per sale

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Google Shopping and the Product Listing Ads accounted for 51% of Google UK search ad clicks among retailers in Q2 2017, up from 40% a year earlier.


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