Content Training Course


Are you making the most out of your
website or blog content?

Our content training courses are designed to give you the confidence and skills to write SEO optimised content for your website or blog.

You’ll spend half a day at our countryside offices with one of our content specialists. Each training course is bespoke to your business and training needs, with plenty of ideas to get you going too. We also provide editorial templates and a handful of free tools to ensure you can hit the ground running once you leave the content training session.

Both courses are designed for individuals, but if you have multiple members of your team who would like to attend the same training course, this can be arranged at a discounted price.

Writing for the web


per person (Group discounts available)

As our most popular content course, this half day training session will give you the SEO insight to get the most out of your onsite website content.

Based in our countryside HQ offices in Hertfordshire, these courses are aimed to give you a full overview of how search engines view content and the importance of it. Should you rather we come to you, this can be arranged for an additional price dependent on location.


per person (Group discounts available)

Understanding the role of your website content

  • What is SEO
  • The role of content in SEO
  • The basics of writing for the website
  • Defining your website content goals

Ensuring SEO is at the heart of your writing

  • Identifying your audience and their pain points
  • Finding your target keywords and their search intent
  • Recognising web reading habits
  • Understanding the importance of onsite user experience

Creating your website content

  • Developing your brands tone of voice
  • Making every word count
  • Optimised heading and sub-headings
  • Understanding internal linking
  • Considering call to actions
  • Content types and on-page styling
  • Importance of meta data
  • Image optimisations
  • Basic html for website content coding

SEO optimised blog content training


per person (Group discounts available)

Do you have a blog that is churning out content but not performing for you? It sounds like you need to come on our blog training course, run by our in-house content specialists.

Over a 2-hour session we’ll train you up on how to get more out of your blog. Choose to come to our gorgeous countryside office in rural Hertfordshire or if not convenient, we can come to you for an additional price dependent on location.


per person (Group discounts available)

Understanding the purpose of your blog

  • What is SEO
  • The role of your blog
  • Understanding long-tail keywords

Blog content creation

  • Blog ideation and research
  • Writing for outreach
  • How to write compelling content
  • Readability and the Google Answer Box
  • Amplifying content to ensure maximum exposure

How to optimise your blog for SEO value

  • Title tags
  • Meta descriptions
  • URL structures
  • Headings (H1s, H2s etc.)
  • Internal linking
  • Blog readability and content types
  • Image optimisations
  • Basic html for blog implementation

Looking for other training courses? Check out our SEO and PPC training sessions hosted by our in-house search marketing specialists.

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