iThinkMedia
Spire Healthcare - Technical SEO Site Migration

We increased SEO traffic by 13% even with a
46% reduction in the number of pages after a site migration

The Brief

Spire Healthcare wanted to re-launch their website by the end of 2016. Spire engaged iThinkMedia with the aim to releasing the site utilising SEO best practice in order to deliver against business KPIs. With the previous attempt resulting in a decline in traffic, our challenge was to ensure that,

  • From launch, maintain upon existing organic search positions
  • And there is no negative impact on traffic due to website launch
Osprey

Our Strategy

A lot can go wrong during a migration. Anything from simply forgetting to unblock pages in the robots.txt file to issues with redirect mapping. Careful planning is the key to flawless execution – we crafted a three-stage plan for a smooth migration.

Through in-depth analysis, we were able to identify and consult on the new website mapping and structure as a whole. It was key that this transition went smoothly across platforms and mapping from old to new pages, with a critical emphasis on ensuring Spire Healthcare lost no traffic during the process.

Implementation

Our plan fed into Spire’s development roadmap, which was tightly managed from both sides to ensure everything is in place before go-live date.

Results

2%

INCREASE IN
PAGE 1 RANKINGS

13%

INCREASE IN
ORGANIC VISITORS

34%

Increase in
ORGANIC PAGE VIEWS

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