We put people in the driving seat and this strategy helped us deliver 81% increase in new car leads
Buying a car doesn’t have to be complicated but most people find the journey confusing. While digital channels are being hailed as a game changer for automotive sector, dealerships and manufacturers have a lot to do to simplify this journey for their customers.
Our brief was to optimise Renault Retail Group’s website for every step of the user journey when people look to purchase new cars.
While this was an open brief, we wanted to focus on areas that delivered the most relevant traffic to the site. Extensive research discovered that Renault Retail Group were missing out a large portion of consumers who were making branded and non-branded searches.
We crafted a well-rounded plan to strengthen user experience, create new landing pages to support people looking to buy new cars and leveraged partnerships to reach in-market audiences.
By addressing technical issues, optimisation of new car pages and with a dedicated content and outreach strategy, we saw a significant increase in traffic and number of leads for new cars
INCREASE IN USERS
YOY INCREASE IN
YoY Increase in
NEW CAR LEADS
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