iThinkMedia
Renault Retail - SEO Management

We put people in the driving seat and this strategy helped us deliver 81% increase in new car leads

The Brief

Buying a car doesn’t have to be complicated but most people find the journey confusing. While digital channels are being hailed as a game changer for automotive sector, dealerships and manufacturers have a lot to do to simplify this journey for their customers.

Our brief was to optimise Renault Retail Group’s website for every step of the user journey when people look to purchase new cars.

Renault

Our Strategy

While this was an open brief, we wanted to focus on areas that delivered the most relevant traffic to the site. Extensive research discovered that Renault Retail Group were missing out a large portion of consumers who were making branded and non-branded searches.

We crafted a well-rounded plan to strengthen user experience, create new landing pages to support people looking to buy new cars and leveraged partnerships to reach in-market audiences.

Our approach

By addressing technical issues, optimisation of new car pages and with a dedicated content and outreach strategy, we saw a significant increase in traffic and number of leads for new cars

Results

215%

INCREASE IN USERS

38%

YOY INCREASE IN
SESSIONS

81%

YoY Increase in
NEW CAR LEADS

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