iThinkMedia
Renault Retail - Paid Search

We put the Va Va Voom
into Renault Retail’s Paid Search

The Brief

iThinkMedia were tasked with managing the UK Paid Search & Display campaigns for New & Used Models for the whole of Renault Retail Group across necessary platforms such as Google, Bing, GDN etc.

Main KPI’s were to increase the overall efficiency of the account and drive +20% more leads YoY in an increasingly challenging market from the same budget YoY.

Renault

Our Strategy

Full Account Audit using conversion data after inheriting the account from previous agency.

  • Review location targeting with focus on average drive time per user – research suggested New Cars > 25mins & Used Cars > 90mins
  • Measured current ROI – budget allocation across models vs leads driven vs current group objectives/current stock & promotions.
  • Keyword match types – removal of mixed match type ad group and creation of match type specific ad groups using negative KW’s.
  • Introduce RLSA & Remarketing campaigns – up to 10 week buying process.
  • Introduced and merged multiple platforms into one Bid Management software for smart PPC management – ad position, CPA bidding.

Results

+44%

in number of leads
from same budget

-16%

saving in CPCS

-31%

saving in Cost Per Lead

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