By optimising Google My Business we increased
footfall in store and visibility online of the La Belle brand
High streets across the UK are under pressure as consumer behaviour shifts in favour of online shopping. Small and medium-sized businesses are feeling the pinch as shopping habits change.
Knowing the importance of digital, La Belle Beauty Lounge asked us to improve their online presence and drive footfall to their newly opened salon in Hemel Hempstead.
We crafted a plan that was centred around the needs of La Belle ensuring they get maximum exposure when people search for beauty services in their target areas. As part of our strategy, we created a Google My Business profile, which proved to be a very successful tactic in attracting local audience.
We analysed the sector in great detail and segmented the keywords that triggered a local map and normal web results. Our strategy was to optimise Google My Business for queries that triggered local map results and optimise the website for local search where Google preferred showing content from the website.
By optimising the website and Google My Business profile for local search, we managed to increase the footfall and visibility of the brand in general
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