iThinkMedia
eBay - Scale Copywriting

We deliver scale content solutions to eBay, providing copy that improves customer experience and increases relevancy for Search Engines

The Brief

eBay, the online retail giant came to iThinkMedia for support on specific category pages across a range of industries. Following detailed research these 12,000 pages had been identified as pages that needed to improve their rankings in order to drive increased traffic and thus conversions.

Our Strategy

Being highly data driven, iThinkMedia suggested an A/B test whereby we’d experiment with 6,000 of these pages initially to check for an uplift in rankings. This would minimise the risk for our client, whilst also allowing us to learn more about what works for different categories.

eBay

Looking in-depth at the pages, the recommendation was to add high quality, informative copy to the 6,000 pages to give the user context of the products they were shopping alongside deliver a better shopping journey.

Over a period of 6 weeks, each page was written, optimise, internally linked, coded and submitted to go live. With all large scaled projects, iThinkMedia tap into their large, trusted UK copywriter network with a strict internal QA process to ensure high quality across a large scale.

Results

The team at iThinkMedia offer optimum flexibility in tasks, timescales and scalability. Their relationship management and general can-do approach, combined with their rock-solid reliability and understanding of our sites is excellent. They are also fun to work with!

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