A Beginner’s Guide to Freelance Copywriting

Chrissie Waites
Apr 13, 2018
Digital Content

If you’re thinking of becoming a freelance copywriter, there are lots of things to consider.  This useful beginner’s guide is full of advice that will help you decide whether a job in freelance copywriting is right for you, as well as tips for starting out and getting your first jobs.

What is a freelance copywriter?

A freelance copywriter is someone who writes copy on a contract or project basis for commercial purposes. This can include adverts, websites, digital media or blog posts. The copy will have a specific aim such as to persuade or to inform.

Freelance copywriters can work directly with clients or through an agency, such as us here at iThinkMedia, acting as intermediaries between the copywriter and the client.

What are the benefits of freelance copywriting?

Freelance copywriting is one of the most flexible jobs available. There is no set 9-5 and you can work from home, in a coffee shop or even while travelling.

It also offers you the ability to pick your projects. You can work on things that interest you or write about a subject you are passionate about.

Working as a freelance copywriter is perfect if you’re looking for something creative. Projects can offer lots of freedom for you to be imaginative and unique in your copy to produce work that really gets you noticed.

 

Freelance copywriting guide

What skills do you need to be a freelance copywriter?  

Adaptability

Freelance copywriters get the chance to work on a huge range of projects. One day you might be writing an informal post for a company’s blog, and the next you might be working on formal copy for a B2B client.

Because of this, it is important that you know all about different styles of writing so you can adapt the language in your copy.  

Try experimenting with a variety of styles to make sure that you are familiar with the ways you can switch up your language and tone.

Confidence

The freelance copywriting industry can get very competitive at times, so it’s important to be confident in your abilities.  

When getting in touch with prospective clients or agencies, outline your strengths and skills and let them know what makes you a great freelance copywriter. You need to believe in yourself.

You could even prepare a few short paragraphs that you can keep on file to use to introduce yourself when approaching agencies or clients.  

Organisation

Being a freelance copywriter means you are your own boss. You need to be organised enough to manage your own workload, hit deadlines and sort out invoices for your projects.  

Consider creating a spreadsheet to use as a tracker so you can keep on top of your ongoing projects, upcoming deadlines and finances. This way, you know you’re prepared to send off a completed project on time, or provide the client with updates if they ask how you’re getting on.

Copywriting skills

How should you start?

Do your research

Make sure you know exactly what a job as a freelance copywriter entails and what tasks you may be asked to carry out before you start applying for jobs.  

You can do this by researching other freelance copywriters and looking at their blogs to get an idea of what their day to day life is like.  

Take a look at some freelancer top tips from Lucy Gray, one of our talented freelance copywriters, who shares her industry experience and advice.

Have a great portfolio

Building a portfolio is one of the best ways to show clients and agencies that you are capable and talented.  

However, if you’re just starting out as a freelance copywriter, you might not have any published pieces that you can show. Don’t worry, you can just assemble a few pieces you have written that showcase your abilities.  

These could be things like essays or articles for school or university magazines. You could even take on some unpaid work for friends or charities, or start up a blog to get your writing out there.

Join freelancing websites

Freelancing websites are great for finding anything from entry-level to experienced copywriting jobs. All you need to do is create an account and answer a few questions about your skills and the type of jobs you’re looking for.

Freelancing websites are great for building up a base of clients that you can communicate with directly. If you do a great job on a piece of copy for a client, ask them to keep you in mind for their next project.

Approach agencies

Have a look online for agencies who hire freelance copywriters for their projects, like us here at iThinkMedia.  

Send a friendly email introducing yourself and your skills, along with your portfolio of work to see if they have any work available. If they aren’t outsourcing work at the time of your email, don’t worry. Just ask them to keep your details on file and they may get in touch with some work in the future.

So there you have it

Hopefully, this article has answered lots of your questions about how to take the first steps towards breaking into freelance copywriting.

We work with lots of fantastic freelance copywriters here at iThinkMedia and are always looking for new writers to join our growing copywriting network. If you would like to join our team of freelance copywriters, get in touch our content team or send us an email at content@ithinkmedia.co.uk to see what we have on.



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