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Brighton SEO 2019: Event Recap

Brighton SEO 2019: Event Recap

On Friday 12th April, we headed down to Brighton for one of our favourite search marketing events of the year,…

The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report

The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report

In a time when there is very much a spotlight on spinmaster politics, fake news and a call for brand…

Podcasts comes to Google search via automatic transcription

Podcasts comes to Google search via automatic transcription

Images, Videos, Blog articles, your typical forms of media can all be searched for on Google in many ways. Parts…

Google Home Voice results showing Local Services ads

Google Home Voice results showing Local Services ads

Update: Google reached out to say that local Google Home voice search results based purely on relevancy, not paid advertising.…

The 7 Best April Fool’s Day Pranks of 2019

The 7 Best April Fool’s Day Pranks of 2019

The first of April can be a headache to PR teams around the country. Brands everywhere are pulling out all…

Google Retires rel=prev/next Pagination Tag

Google Retires rel=prev/next Pagination Tag

Yesterday Google suddenly announced that pagination tag rel=prev and rel=next will no longer be supported by Google. Once again this…

MKGO: Our Top Three PR Takeaways

MKGO: Our Top Three PR Takeaways

Arriving at my first #MKGO, I wasn’t really sure what to expect. For a networking event that already promised to…

March Google Algorithm Update & Chrome Additions

March Google Algorithm Update & Chrome Additions

Google this month has been making changes both to the Google algorithm and Chrome. Today we would like to share…

Autopsy of the Death of Google +

Autopsy of the Death of Google +

Last year Google came under scrutiny over privacy concerns. One of them was a large vulnerability issue on Google+ causing…

Recognising Our Inspirational Female Role Models

Recognising Our Inspirational Female Role Models

International Women’s Day is a time to recognise how far women have come, so it’s only right that we take…

Shoppable Ads on Google Images

Shoppable Ads on Google Images

Google announced Shoppable ads for Google Images. You'll be able to capture more traffic at the top end of the…

Streamline Your Content with Conventions

Streamline Your Content with Conventions

Creating content for your site can be stressful at the best of times. But it’s another thing when you need…

How to Open Multiple Instances of Screaming Frog on Mac

How to Open Multiple Instances of Screaming Frog on Mac

Everyone in the SEO industry agrees that Screaming Frog is one of the most essential SEO tools. A tool where…

Google Tests Giant Image Search Ads

Google Tests Giant Image Search Ads

Google's giant image ad format has been tested with other types of brands. Will these giant carousel image ads see…

GDPR Impacts Marketing Consents for UK Car Dealers

GDPR Impacts Marketing Consents for UK Car Dealers

Car dealerships across Britain are being forced to adapt to having less marketing data to drive new business. This comes…

Conversion Rate Benchmarks 2019: How Do You Compare?

Conversion Rate Benchmarks 2019: How Do You Compare?

How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month…

Improve Your PPC Account Efficiency with Automation

Improve Your PPC Account Efficiency with Automation

The evolution of automated technology has been a progressive development within paid search and is now an incremental part of…

Best Link Building Tools for Successful Outreach Campaigns in 2019

Best Link Building Tools for Successful Outreach Campaigns in 2019

Outreach campaigns involve several stages, so it’s important to have the right army of tools at your fingertips. Having the…

Product Card Buttons – Google Shopping update

Product Card Buttons – Google Shopping update

Google Shopping's product card ads have seen the addition of buttons. "Details", "Reviews" + "Stores" buttons add info for users.…

The Future of E-commerce PPC: A Voiceless Society

The Future of E-commerce PPC: A Voiceless Society

When it comes to solving a problem that involves other people, what is the best way to solve it? By…

Google Assistant Ads – Test or a Bug?

Google Assistant Ads – Test or a Bug?

Google Assistant Ads? Ads have been found in Google Assistant. Is it just a bug or is it a test?…

Can Google Maps Take Augmented Reality to the Next Level?

Can Google Maps Take Augmented Reality to the Next Level?

Augmented Reality is a technology that has the potential to completely change industries. IKEA and other retail apps have been…

Instagram Deleting Accounts: Why Have You Lost Followers?

Instagram Deleting Accounts: Why Have You Lost Followers?

Instagram users have reported losing followers overnight. Some accounts have lost more than others, some reporting millions. So, what's up…

LinkedIn Releases Live Broadcasting With LinkedIn Live

LinkedIn Releases Live Broadcasting With LinkedIn Live

LinkedIn joins the live streaming party with LinkedIn Live. Who can stream? What content will be streamed? Read this post…

Gary Illyes from Google responds to SEO conspiracy theories

Gary Illyes from Google responds to SEO conspiracy theories

Last week, Google’s webmaster analyst Gary Illyes held an AMA session on Reddit. Users asked him various questions around SEO…

How YouTube Pioneered Search Personalisation

How YouTube Pioneered Search Personalisation

Today on the web, personalisation dominates every entertainment platform. Algorithms that understand your interests are what gives online content so…

How the Rise of AI is Changing the Face of Retail

How the Rise of AI is Changing the Face of Retail

On 19th October 2016, speaking at the opening of the Leverhulme Centre for the Future of Intelligence, Stephen Hawking said:…

How Important is Google Shopping for Retailers in 2019?

How Important is Google Shopping for Retailers in 2019?

“As e-commerce brands move ad spend into Google Shopping, the retailers who master the nuances of specific categories will be the…

Why Consistent Business Information Is Pivotal To SEO

Why Consistent Business Information Is Pivotal To SEO

With several businesses competing in the race to gain customers through local search on Google and Google Maps, it is…

Top 3 Christmas Trading Retailers of 2018 Revealed

Top 3 Christmas Trading Retailers of 2018 Revealed

Retailers have faced a turbulent year with many closing down stores and some even calling in the administrators. But was…

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