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PPC Basics

CPM vs CPC Bidding

Posted by on January 21st, 2011
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The two main types of bidding are Cost per Click (CPC) which is where you pay only if someone clicks on your advert and Cost per Thousand Impressions (CPM) bidding where you focus your bidding on impressions your advert gets on the display network and pay every thousand impressions your ad receives (similar to display advertising).

Adwords PPC Basics – Adwords Trademark & Copyright Policy

Posted by on January 7th, 2011
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Welcome to another PPC Basics blog, this guide will take you through the Adwords rules and guidelines surrounding copyrighting and trademarking. Protecting a brand or products identity is a very important part of any successful business. Because trademarking is such an important subject Adwords has strict rules and guidelines surrounding the creation of ads and bidding [...]

Adwords PPC Basics – Effective Ad Copy

Posted by on December 15th, 2010
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Welcome to my new PPC basics blog. In previous blogs we have covered keyword selection and keyword targeting. Now you have chosen the keywords that will go into your campaign and how they will be targeted it’s time to start writing your ad copy. Ad copy plays a vital role in your campaigns success, it’s [...]

Adwords PPC Basics – Keyword Selection

Posted by on December 14th, 2010
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Ok so I was asked the other day by a client “is it better to have loads of keywords in an ad-group, or more ad-groups with less keywords in?” It’s not the first time I have been asked that question either so i thought it might be worth writing a PPC Guide about. Ok well [...]

Adwords PPC Basics – Keyword Targeting

Posted by on December 8th, 2010
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Welcome to another PPC Guide blog, this week I will be taking you through keyword targeting and the importance of directing the right keywords to the right target audience. So to start, what is keyword targeting? And how will it affect you? Keyword targeting is an essential part of any successful Adwords campaign. To have [...]

Adwords PPC Basics – Google Adwords Account Structure

Posted by on October 25th, 2010
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So this week i will be taking it right back to basics and introducing you to Google Adwords and general account structure. This blog will give a basic guide to navigating Adwords, from understanding what is what to viewing your campaigns. Once logged into Adwords you are greeted by the home screen. This is filled [...]

Adwords PPC Basics – Quality Score

Posted by on October 18th, 2010
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Right so everyone knows that Google are very secretive about the information they give out regarding their algorithms, this pretty much means everyone else does the talking for them. One of the most commonly talked about subjects in PPC advertising is Google Adwords Quality Score. In this PPC Basics Blog we will try and explain [...]

Adwords PPC Basics – Average Position

Posted by on October 15th, 2010
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Welcome to our weekly PPC basics blogs. Each week we will be focusing on a different part of PPC and creating a definitive guide to the PPC basics. This week’s focus is Average position (Avg. Pos.) What is Average Position? ‘Average position’ is a statistic that each of your keywords is ranked on. It shows [...]