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The Small Businesses Guide to getting started on Social Media

Posted by on August 6th, 2015
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Social Media has quickly become an essential part of most businesses’ marketing strategies; it allows businesses to engage with their customer, increase brand awareness and drive traffic to their websites. Increasingly, people are using social channels to search for company news, content and promotions, which in turn drives traffic back to the company website. 5 […]

6 Tips for Mobile Optimisation

Posted by on April 15th, 2015
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Improve your mobile website’s search presence with our six top optimisation tips. 1) Setup Local Schema Rich snippets that appear in local search results help your listing to stand out, increasing your click-through rate and driving more organic traffic to your site. On mobile, certain rich snippets also allow you to gain valuable local real […]

Rise of the Mobile User

Posted by on March 25th, 2015
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Smartphones are a big part of our daily lives. So much so that they impact our relationships, change the way we consume media and modify how we shop online. This is particularly true for businesses, where the customer journey is far more complex than a decade or two ago. With multi-screen behaviour – whether sequential […]

The Benefits of SEO Versus PPC: Who Wins? FIGHT!

Posted by on February 24th, 2015
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I’m the SEO manager at iThinkMedia. I think SEO is awesome. I know a little about PPC, (enough to get by!) but we have a team of dedicated experts in the field so I leave it to them. But that doesn’t mean our disciplines don’t cross-over. In fact, SEO and PPC are intrinsically linked. PPC […]

‘Not Provided’ .. Why have Google taken away our keyword data?

Posted by on October 29th, 2013
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Google’s decision to remove all visible keyword data by moving completely to secure search has caused great unrest in our industry. Online marketers rightfully feel a little hard done by, especially when in May 2010, Matt Cutts was so quick to state: “.. even at full roll-out ‘Not Provided’ would still be in the single-digit […]

How does Google Checkout work?

Posted by on April 28th, 2011
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How does Google checkout work? Always on the lookout to expand its offering, Google opened its ecommerce wing, Google Checkout, back in 2006. Designed to provide an easier way for consumers to buy securely whilst helping merchants to increase sales, Google Checkout was cautiously received at first. This was partly because it launched in the […]

10 reasons I DON’T need SEO for my business..

Posted by on April 25th, 2011
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If you are a business owner and regard SEO as a myth, there’s nothing worse than being asked if you’d be interested in SEO agency services. In this post we give some great answers you can fire back when asked the question.. “Have you thought about how SEO could help your business online?” 1. Why […]

Google +1… The New Facebook Like?

Posted by on March 31st, 2011
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Social Search evolved one step further again this week with the introduction of Google +1 (pronounced ‘Plus one)’ to rival Facebook’s Like button that is seen on thousands of third party websites. Initially only a small group of Google.com users in the US (searching in English and logged into a Google account) will see the […]

Google Places next to turn ‘Instant’

Posted by on March 29th, 2011
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In their mission to save us even more precious seconds of time Google have this week rolled their Instant feature out to Google Places. On their official blog, Google stated yesterday “As part of our ongoing effort to give you the Instant experience everywhere on Google, this week we’ve enabled Instant in Places View so you […]

Google turns focus to keywords in domain names

Posted by on March 25th, 2011
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Google’s crusade for search engine quality isn’t up yet, it seems. Below is the recent video from Matt Cutts, head of Google’s webspam team. This YouTube video suggests that the search engine giant may now turn its focus towards keywords in domain names. The video’s title “How important is it to have keywords in a […]