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Google Makes Feed Optimisation Easier

Posted by on May 5th, 2016
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  Since my previous blog post on the 5 Top Tips To Improve Your Shopping Feed, Google has created a new tool called Merchant Centre Feed Rules, which helps you submit your product data into the correct Shopping Feed Format. Finding the right customers on Google Shopping is completely dependent on how well optimised and […]

What are AMP Pages?

Posted by on April 11th, 2016
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What are AMPs? You may have heard the acronym AMP generating buzz in the digital world and be wondering what the fuss is all about. Google has been working hard on the Accelerated Mobile Pages (AMP) Project. These pages aim to improve the mobile experience for users by significantly decreasing the loading time of mobile […]

5 Hot Tips To Improve Your Shopping Feed

Posted by on March 21st, 2016
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If you’re advertising on Google Shopping or thinking about starting to advertise within the Google Shopping market place, we’ve got 5 tips to help create and improve your shopping feed. Pay attention – with the recent changes to the Google SERPs, Google Shopping has become even more of a priority within advertisers’ online marketing strategies. […]

Google Says Goodbye to its Right Hand Side Ads!

Posted by on March 4th, 2016
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  You may have already noticed, but in case you haven’t, Google have chosen to put another spanner in the works and cause a bit of a panic within the Paid Search industry – by removing search ads from the right hand side of SERPs! Now this isn’t the first time Google has thrown a […]

Google SMS Text Message Remarketing

Posted by on January 18th, 2016
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Last december Google announced a surprising new ad format: SMS Text Message Remarketing. At the moment, not much information has been revealed but, after searching for more information and speaking with a Google member, we can explain in a little detail how this new ad format works. How does this work? The new ad format […]

The Small Businesses Guide to getting started on Social Media

Posted by on August 6th, 2015
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Social Media has quickly become an essential part of most businesses’ marketing strategies; it allows businesses to engage with their customer, increase brand awareness and drive traffic to their websites. Increasingly, people are using social channels to search for company news, content and promotions, which in turn drives traffic back to the company website. 5 […]

6 Tips for Mobile Optimisation

Posted by on April 15th, 2015
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Improve your mobile website’s search presence with our six top optimisation tips. 1) Setup Local Schema Rich snippets that appear in local search results help your listing to stand out, increasing your click-through rate and driving more organic traffic to your site. On mobile, certain rich snippets also allow you to gain valuable local real […]

Rise of the Mobile User

Posted by on March 25th, 2015
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Smartphones are a big part of our daily lives. So much so that they impact our relationships, change the way we consume media and modify how we shop online. This is particularly true for businesses, where the customer journey is far more complex than a decade or two ago. With multi-screen behaviour – whether sequential […]

The Benefits of SEO Versus PPC: Who Wins? FIGHT!

Posted by on February 24th, 2015
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I’m the SEO manager at iThinkMedia. I think SEO is awesome. I know a little about PPC, (enough to get by!) but we have a team of dedicated experts in the field so I leave it to them. But that doesn’t mean our disciplines don’t cross-over. In fact, SEO and PPC are intrinsically linked. PPC […]

‘Not Provided’ .. Why have Google taken away our keyword data?

Posted by on October 29th, 2013
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Google’s decision to remove all visible keyword data by moving completely to secure search has caused great unrest in our industry. Online marketers rightfully feel a little hard done by, especially when in May 2010, Matt Cutts was so quick to state: “.. even at full roll-out ‘Not Provided’ would still be in the single-digit […]