How does Google checkout work? Always on the lookout to expand its offering, Google opened its ecommerce wing, Google Checkout, back in 2006. Designed to provide an easier way for consumers to buy securely whilst helping merchants to increase sales, Google Checkout was cautiously received at first. This was partly because it launched in the [...]
Social Search evolved one step further again this week with the introduction of Google +1 (pronounced ‘Plus one)’ to rival Facebook’s Like button that is seen on thousands of third party websites. Initially only a small group of Google.com users in the US (searching in English and logged into a Google account) will see the [...]
Welcome to the latest edition of the Google Adwords Basics Blog. In this blog I will discuss how important it is to use relevant landing pages. Okay so you have done the hard bit, you have got someone to click on your ad and they have landed on your site, but if you’re sending the [...]
Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad formatting. Just over a year ago we did a blog post about comparison ads and it seems that not much has changed. Recently I have started to see them appear more often as seen in [...]
As planned over the last few weeks Google have started to bring into action the new formatting for the top Google ads. All adverts with a complete sentence including correct punctuation on each line of the standard text ad format will be automatically extended to having a longer title separated by a hyphen. This rule [...]
The two main types of bidding are Cost per Click (CPC) which is where you pay only if someone clicks on your advert and Cost per Thousand Impressions (CPM) bidding where you focus your bidding on impressions your advert gets on the display network and pay every thousand impressions your ad receives (similar to display advertising).
Welcome to another PPC Basics blog, this guide will take you through the Adwords rules and guidelines surrounding copyrighting and trademarking. Protecting a brand or products identity is a very important part of any successful business. Because trademarking is such an important subject Adwords has strict rules and guidelines surrounding the creation of ads and bidding [...]
Here’s a selection of changes and announcements that have been made in 2010 around Google’s Adwords Advertisement programme. January 2010 – Policy Adjustment for Display URLs January 2010 – Go Mobile! Introducing click-to-call phone number in local ad on mobile devices in the US February 2010 – Streamlined analysis tools in your Campaigns tab. March [...]
Welcome to my new PPC basics blog. In previous blogs we have covered keyword selection and keyword targeting. Now you have chosen the keywords that will go into your campaign and how they will be targeted it’s time to start writing your ad copy. Ad copy plays a vital role in your campaigns success, it’s [...]
Just over 10 years ago a small team from Google added the phrase ‘see your ad here’ alongside their search results. In just a few minutes the first Adwords customer placed an ad. Within just ten years Google Adwords has issued billions of Ads across 200 countries in over 40 different languages, allowing small, medium [...]
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