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Google Adwords

Google Makes Feed Optimisation Easier

Posted by on May 5th, 2016
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  Since my previous blog post on the 5 Top Tips To Improve Your Shopping Feed, Google has created a new tool called Merchant Centre Feed Rules, which helps you submit your product data into the correct Shopping Feed Format. Finding the right customers on Google Shopping is completely dependent on how well optimised and […]

Google AdWords gets a re-design to compete with the Mobile world!

Posted by on March 30th, 2016
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Everyday, more and more people are engaging and interacting via multiple devices, with a noticeable shift towards mobile devices being used as their first port of call. Stats actually prove that mobile usage over the last couple of years has increased five fold, compared to desktop which has remained pretty flat. Let’s be honest, that’s […]

5 Hot Tips To Improve Your Shopping Feed

Posted by on March 21st, 2016
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If you’re advertising on Google Shopping or thinking about starting to advertise within the Google Shopping market place, we’ve got 5 tips to help create and improve your shopping feed. Pay attention – with the recent changes to the Google SERPs, Google Shopping has become even more of a priority within advertisers’ online marketing strategies. […]

WrestleMania 2015 Case Study

Posted by on March 30th, 2015
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No other wrestling event quite encapsulates the excitement of WWE fans across the world quite like WrestleMania. The biggest wrestling event of the year is always going to attract worldwide audiences, but imagine what the outreach could be with the help of an agency such as iThinkMedia? Huge. Here at iThinkMedia we thrive upon events […]

How does Google Checkout work?

Posted by on April 28th, 2011
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How does Google checkout work? Always on the lookout to expand its offering, Google opened its ecommerce wing, Google Checkout, back in 2006. Designed to provide an easier way for consumers to buy securely whilst helping merchants to increase sales, Google Checkout was cautiously received at first. This was partly because it launched in the […]

Google +1… The New Facebook Like?

Posted by on March 31st, 2011
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Social Search evolved one step further again this week with the introduction of Google +1 (pronounced ‘Plus one)’ to rival Facebook’s Like button that is seen on thousands of third party websites. Initially only a small group of Google.com users in the US (searching in English and logged into a Google account) will see the […]

Google Adwords Basics Blog: Landing Pages

Posted by on March 9th, 2011
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Welcome to the latest edition of the Google Adwords Basics Blog. In this blog I will discuss how important it is to use relevant landing pages. Okay so you have done the hard bit, you have got someone to click on your ad and they have landed on your site, but if you’re sending the […]

Google Comparison Ads

Posted by on February 10th, 2011
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Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad formatting. Just over a year ago we did a blog post about comparison ads and it seems that not much has changed. Recently I have started to see them appear more often as seen in […]

Google Adwords Top Position Ad Format

Posted by on February 7th, 2011
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As planned over the last few weeks Google have started to bring into action the new formatting for the top Google ads. All adverts with a complete sentence including correct punctuation on each line of the standard text ad format will be automatically extended to having a longer title separated by a hyphen. This rule […]

CPM vs CPC Bidding

Posted by on January 21st, 2011
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The two main types of bidding are Cost per Click (CPC) which is where you pay only if someone clicks on your advert and Cost per Thousand Impressions (CPM) bidding where you focus your bidding on impressions your advert gets on the display network and pay every thousand impressions your ad receives (similar to display advertising).