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The Online Election: Ask The Candidates

Posted by on May 5th, 2015
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The 2015 general election has been branded the UK’s first true social media election. Parliamentary candidates sent 54,905 tweets within the first week of campaigning as they tried to increase the reach of their campaigns and engage their constituents on a more personal level. Social media use in the UK has increased greatly since 2010 […]

Battle of Social Media: General Election Special

Posted by on May 1st, 2015
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After five years of a coalition government, is Britain ready for a change? Next Thursday, the public will have their say and vote for the political party (or parties) they want to run the country. Whether you’re reading a newspaper or watching the television, this election has been hard to avoid. However, there is one […]

Welterweight Champions of the Web

Posted by on April 30th, 2015
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12 Rounds of Online Marketing: Money vs Manny This weekend’s fight between Floyd Mayweather and Manny Pacquiao has been dubbed ‘The Fight of the Century’ by the boxing press, with many experts even going as far as calling it the biggest fight since the ‘The Rumble in the Jungle‘ back in 1974. Opinions differ as […]

WrestleMania 2015 Case Study

Posted by on March 30th, 2015
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No other wrestling event quite encapsulates the excitement of WWE fans across the world quite like WrestleMania. The biggest wrestling event of the year is always going to attract worldwide audiences, but imagine what the outreach could be with the help of an agency such as iThinkMedia? Huge. Here at iThinkMedia we thrive upon events […]

So what if we are in a Social Media bubble!

Posted by on April 27th, 2011
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Recently I have read another great article on Econsultancy giving a valid view that we may be in the midst of a Social Media bubble, with another dot.com esque scenario to ensue. But I am not so sure. Whilst I agree with many of the points made in ‘Are we in a Social Media Bubble?’ […]

Google +1… The New Facebook Like?

Posted by on March 31st, 2011
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Social Search evolved one step further again this week with the introduction of Google +1 (pronounced ‘Plus one)’ to rival Facebook’s Like button that is seen on thousands of third party websites. Initially only a small group of Google.com users in the US (searching in English and logged into a Google account) will see the […]

Are Social Search Updates about to change how we Shop Online?

Posted by on March 1st, 2011
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You may have seen over the last week or so Google and Bing launching Social Search Result updates to include comments, posts and likes from a user’s social network into their search results. Bing users in the US will now see Facebook ‘Likes’ from their friends list appear in search results and this is likely […]

Digital Advertising 2011: A Short Analysis

Posted by on December 29th, 2010
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Mashable have made some predictions for 2011 in the world of digital advertising, so we have taken a closer look.

Facebook Messaging – The Future of Email?

Posted by on November 16th, 2010
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Facebook are trying to take over the world again, this time with Facebook Messaging. Here, we have a short break down of the service, with a look at some of the security issues. Add your comments, view the video or share on Facebook and Twitter – it’s up to you, just be ‘social’ about it!

Introducing Facebook Deals: Facebook vs. Foursquare really kicks off now

Posted by on November 5th, 2010
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Facebook Deals launched on 4th November providing massive competition to Foursquare. But how will Facebook Deals be embraced by retailers and what affect will this have on Foursquare?