01438 870220



As our first client in 2008 we share a very special relationship with Mothercare that sees us act as more than just an SEO agency...

Mothercare is the UK leading parent and baby retailer with a reputation for specialism, quality, safety and innovation in providing products for parents, mothers-to-be, babies and young children.

Initially appointed as SEO agency in 2008 Mothercare are very much our flagship brand and our relationship with them epitomises our aim for every client.

Chris Ailey (our Managing Director) has acted as Interim Group Head of Online Marketing on more than one occasion and worked closely with fellow agencies on Mothercare’s behalf.

Mothercare benefit from dedicated account management that sees us work closely with all marketing channels, the PR team and overseas franchises.

We’ve also consulted at every stage on their recent site migration providing advice and best SEO practice at every stage of the project.

Mothercare's Relationship with iThinkMedia

2008 - iThinkMedia become Mothercare & ELC SEO Agency

2009 - iThinkMedia start managing Gurgle.com Paid Search Account

2010 - SEO Non Brand Traffic Increases by 119%

2010 - Chris Ailey acts as Interim Search consultant managing Mothercare’s Paid Search agency

2011 - Achieved page one rankings for 75% of top brands and 75% of generic tracked keywords

2011/2012 - Chris Ailey acts as interim Head of Marketing managing all Mothercare’s online activity

2012 - iThinkMedia act as consultants to ensure best practice for ecommerce platform migration.

"Natural Search plays an integral part in our online strategy, which is why we have trusted iThinkMedia as our specialist SEO agency for over 4 years. The technical capability and ecommerce know-how that iThink bring to our business is invaluable, which is why they have helped us achieve such high level of visibility in Search Engines through their friendly, non-jargon, hands-on approach.

We have a great relationship with the team and they regularly visit our head offices to revise strategy, implement new ideas and develop further SEO techniques to continue to make Mothercare the number one destination for baby and parenting products and advice." Jennifer Mowat-Cherrington - Ecommerce Director, Mothercare Group.

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