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CPP Group

CPP Group provide life assistance products to over 11 million customers in 15 different geographical markets across Europe, Asia, North America and South America.

A FTSE listed company, CPP delivers life assistance and insurance products including:

+ Home Emergency Protection
+ Mobile Phone & Gadget Insurance
+ Airport Lounge Access
+ Credit Card Protection
+ Identity Protection

iThinkMedia manage SEO and Paid Search alongside monitoring online conversation on channels like Twitter and Facebook through buzz monitoring.

In 2010 we worked closely with CPP to devise a complete online marketing strategy based on several budget levels but still fully utilising all potentially profitable channels.

This strategy was then presented to the board detailing each individual marketing channel’s benefits and return on investment forecast.

CPP's Relationship with iThinkMedia

2010 - iThinkMedia become CPP’s Search Agency promoting Card Protection & Identity Protection

2011 - iThinkMedia appointed as Social Media and Buzz Monitoring Agency

2011 - iThinkMedia devise online marketing strategy for launch of 3 new products

2011 - iThinkMedia start Paid Search activity for CPP Home Emergency Product

2011/2012 - iThinkMedia provide best practice consultancy for CPP Site Migration

2012 - iThinkMedia provide SEO, PPC & Social Media services for all CPP Group products.

"The team at iThink combine commercial awareness and an understanding of our business and its challenges with search and social expertise. They also provide a highly responsive level of service and excellent quality of work. I would highly recommend them. Sarah Orrill - Head of Online Marketing, CPP Group.