Our Clients – CPP UK
|Client: CPP UK
Services: PPC, Social Media, Buzz Monitoring, SEO (from August 2011)
CPP have over 10 Million Clients Worldwide
CPP are one of the UK’s largest companies in the financial sector with over 10 million clients worldwide and offering a range of life assistance services such as card protection, home emergency cover and identity protection.
CPP approached iThinkMedia with a brief to increase their visibility in Search Engines and strengthen their online brand in Social Media channels. Using our industry leading Social Media monitoring tool we also work closely with CPP’s PR team alerting them within minutes of any relevant activity and conversation around the brand taking place online.
Paid Search performance has quickly excelled historic activity by their previous agency using the same budget and guidelines. Restructuring the existing account structure and using more targeted and effective ad copy has seen click through rates increase dramatically whilst also lowering the average CPC (cost per click) to drive more traffic from their available PPC budget.
Our Social Media experts have performed a full audit of their online activity and act on a consultancy basis advising CPP on how to effectively utilise channels such as Twitter, YouTube and Facebook to increase brand awareness.