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Social Media Blog

The Online Election: Ask The Candidates

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The 2015 general election has been branded the UK’s first true social media election. Parliamentary candidates sent 54,905 tweets within the first week of campaigning as they tried to increase the reach of their campaigns and engage their constituents on a more personal level. Social media use in the UK has increased greatly since 2010 […]

Battle of Social Media: General Election Special

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After five years of a coalition government, is Britain ready for a change? Next Thursday, the public will have their say and vote for the political party (or parties) they want to run the country. Whether you’re reading a newspaper or watching the television, this election has been hard to avoid. However, there is one […]

Welterweight Champions of the Web

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12 Rounds of Online Marketing: Money vs Manny This weekend’s fight between Floyd Mayweather and Manny Pacquiao has been dubbed ‘The Fight of the Century’ by the boxing press, with many experts even going as far as calling it the biggest fight since the ‘The Rumble in the Jungle‘ back in 1974. Opinions differ as […]

What I learnt at TFM&A 2015

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What is TFM&A? Technology for Marketing and Advertising (TFM&A) is an event for those who want to grow their knowledge in digital marketing, make new connections and improve their business’s online profitability. TFM&A was held at Olympia Conference Centre, London, on the 25th and 26th February 2015.. Why did I attend TFM&A? I attended TFM&A […]

What is a Second Screen App?

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A Second Screen App allows you to interact with TV shows, movies, music, or video games through a tablet. This Second Screen’ allows you to access extra information on a portable device synchronized with the content being viewed on your television screen. For example, my friend lent me The Amazing Spider-Man Blu Ray last week […]

The Real Value of Empire Avenue?

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As I put in my last post about Empire Avenue, “Have you joined yet?”. If not, maybe it’s no big deal, certainly not compared to when I last wrote about it. As much as I love Empire Avenue,(EA) (and I really do as the lads in the office would confirm!) I have lost a little […]

Empire Avenue – Have You Joined Yet?

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There has been a recent rush of activity in the iThinkMedia office due to one of the most addictive social games we have encountered: Empire Avenue. What is it I hear you ask, well: “Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites.“ Empire Avenue […]

So what if we are in a Social Media bubble!

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Recently I have read another great article on Econsultancy giving a valid view that we may be in the midst of a Social Media bubble, with another dot.com esque scenario to ensue. But I am not so sure. Whilst I agree with many of the points made in ‘Are we in a Social Media Bubble?’ […]

Online or Offline Networking: What’s Best?

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Networking. Still a key element to growing any business, but with the surge of social media platforms, is the old offline, group meeting style of networking now dead? Certainly not, if my morning was anything to judge by. Recently I have made it my mission to attend more exhibitions and networking events in the effort […]

Google +1… The New Facebook Like?

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Social Search evolved one step further again this week with the introduction of Google +1 (pronounced ‘Plus one)’ to rival Facebook’s Like button that is seen on thousands of third party websites. Initially only a small group of Google.com users in the US (searching in English and logged into a Google account) will see the […]