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Social Media Blog

What is a Second Screen App?

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A Second Screen App allows you to interact with TV shows, movies, music, or video games through a tablet. This Second Screen’ allows you to access extra information on a portable device synchronized with the content being viewed on your television screen. For example, my friend lent me The Amazing Spider-Man Blu Ray last week [...]

The Real Value of Empire Avenue?

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As I put in my last post about Empire Avenue, “Have you joined yet?”. If not, maybe it’s no big deal, certainly not compared to when I last wrote about it. As much as I love Empire Avenue,(EA) (and I really do as the lads in the office would confirm!) I have lost a little [...]

Empire Avenue – Have You Joined Yet?

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There has been a recent rush of activity in the iThinkMedia office due to one of the most addictive social games we have encountered: Empire Avenue. What is it I hear you ask, well: “Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites.“ Empire Avenue [...]

So what if we are in a Social Media bubble!

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Recently I have read another great article on Econsultancy giving a valid view that we may be in the midst of a Social Media bubble, with another dot.com esque scenario to ensue. But I am not so sure. Whilst I agree with many of the points made in ‘Are we in a Social Media Bubble?’ [...]

Online or Offline Networking: What’s Best?

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Networking. Still a key element to growing any business, but with the surge of social media platforms, is the old offline, group meeting style of networking now dead? Certainly not, if my morning was anything to judge by. Recently I have made it my mission to attend more exhibitions and networking events in the effort [...]

Google +1… The New Facebook Like?

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Social Search evolved one step further again this week with the introduction of Google +1 (pronounced ‘Plus one)’ to rival Facebook’s Like button that is seen on thousands of third party websites. Initially only a small group of Google.com users in the US (searching in English and logged into a Google account) will see the [...]

Social Media Monitoring: Are you listening?

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Yesterday I attended the Social Media World Forum Europe at Olympia and there was definitely a recurring theme: Social Media Monitoring or Buzz Monitoring as its more commonly referred to. There was over 45 exhibitors, of which there were 10 or more companies offering buzz monitoring services, varying in focus but all providing services allowing [...]

Facebook Fan Page Refresh: A Look Back

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Facebook has recently implemented a number of changes to the ‘fan’ pages that many brands use to generate a community of people who are interested in their products and services. Facebook are famous for their regular updates and redesigns – not all of which are that popular with its users! However, the recent fan page [...]

Foursquare Updates Version 3.0

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I’ve been a fan of Foursquare for some time and with the recent changes it doesn’t look like things are going to change! This week, Foursquare released version 3.0 with discovery, encouragement and loyalty features that see even more development from my favourite location based app. ‘Tips’ are out and ‘Explore’ is in for a [...]

Are Social Search Updates about to change how we Shop Online?

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You may have seen over the last week or so Google and Bing launching Social Search Result updates to include comments, posts and likes from a user’s social network into their search results. Bing users in the US will now see Facebook ‘Likes’ from their friends list appear in search results and this is likely [...]