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SEO (Search Engine Optimisation) Blog

BrightonSEO 2015: My Top 4 Talks

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A week later and I’m still buzzing after my first ever BrightonSEO conference. Some seriously great talks to be had and I only had the luxury of attending a third of them. Walking into the main entrance of the event seemed normal, until I entered the corn exchange area which offered stands full of amazing […]

6 Tips for Mobile Optimisation

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Improve your mobile website’s search presence with our six top optimisation tips. 1) Setup Local Schema Rich snippets that appear in local search results help your listing to stand out, increasing your click-through rate and driving more organic traffic to your site. On mobile, certain rich snippets also allow you to gain valuable local real […]

Rise of the Mobile User

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Smartphones are a big part of our daily lives. So much so that they impact our relationships, change the way we consume media and modify how we shop online. This is particularly true for businesses, where the customer journey is far more complex than a decade or two ago. With multi-screen behaviour – whether sequential […]

The Apple Watch, Wearable Tech & SEO

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On Monday 9th March, Apple unveiled the Apple Watch. While early reviews have been mixed, some experts are predicting that initial negativity will have little impact on its success. But, whatever happens with Apple, for how much longer can we ignore the effect that wearable technology will inevitably have on our lives? The wearable technology […]

The Benefits of SEO Versus PPC: Who Wins? FIGHT!

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I’m the SEO manager at iThinkMedia. I think SEO is awesome. I know a little about PPC, (enough to get by!) but we have a team of dedicated experts in the field so I leave it to them. But that doesn’t mean our disciplines don’t cross-over. In fact, SEO and PPC are intrinsically linked. PPC […]

How to Make your Website Super Fast & Get Rich Doing it

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Most marketers will know that page load times are increasingly coming under the SEO spotlight. In November 2010, Google patented the use of page loading time as a ranking factor in their search algorithm. Since then Google has set out on a campaign to make the web faster. They have even developed a free tool […]

What did I learn at Search Love 2014 Day One?

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I rarely write blog posts for work, (as you can probably tell from our own blog! #naughtynaughty) but when I do, it’s either from a weird thought I’ve had or off the back of something I think is awesome. On Monday I attended SearchLove in London, having returned enjoyed last year’s event so much. The […]

What’s that you say? A hummingbird update?

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Hummingbird It is known, if you are in the SEO industry, that creating good quality content is quite a cliché that is repeated a lot, so could Hummingbird be the update that finally bridges the gap between cliché and content? Besides from updating how fast Google sorts through information, Hummingbird has created something quite significant […]

The brand power of the Christmas TV advertisement

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History Back in the 1930s, Coca Cola displayed the ultimate brand power by changing the colour of Santa’s outfit from its traditional green to red, a colour it has remained ever since. The brand then kicked off the Christmas TV phenomenon began back in 1993 with the famous “Holidays are Coming” Coca Cola advertisement that […]

Emile Heskey: SEO Genius

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I didn’t question the name of the meeting room when I started at iThinkMedia; I just accepted it. But after a couple of months here, I’ve started to wonder exactly what inspired the ‘Heskey Suite’. Maybe my colleagues were huge Liverpool fans (they’re not), maybe he helped them on a previous project (don’t ask how), […]