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SEO (Search Engine Optimisation) Blog

The Benefits of SEO Versus PPC: Who Wins? FIGHT!

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I’m the SEO manager at iThinkMedia. I think SEO is awesome. I know a little about PPC, (enough to get by!) but we have a team of dedicated experts in the field so I leave it to them. But that doesn’t mean our disciplines don’t cross-over. In fact, SEO and PPC are intrinsically linked. PPC […]

How to Make your Website Super Fast & Get Rich Doing it

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Most marketers will know that page load times are increasingly coming under the SEO spotlight. In November 2010, Google patented the use of page loading time as a ranking factor in their search algorithm. Since then Google has set out on a campaign to make the web faster. They have even developed a free tool […]

What did I learn at Search Love 2014 Day One?

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I rarely write blog posts for work, (as you can probably tell from our own blog! #naughtynaughty) but when I do, it’s either from a weird thought I’ve had or off the back of something I think is awesome. On Monday I attended SearchLove in London, having returned enjoyed last year’s event so much. The […]

What’s that you say? A hummingbird update?

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Hummingbird It is known, if you are in the SEO industry, that creating good quality content is quite a cliché that is repeated a lot, so could Hummingbird be the update that finally bridges the gap between cliché and content? Besides from updating how fast Google sorts through information, Hummingbird has created something quite significant […]

The brand power of the Christmas TV advertisement

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History Back in the 1930s, Coca Cola displayed the ultimate brand power by changing the colour of Santa’s outfit from its traditional green to red, a colour it has remained ever since. The brand then kicked off the Christmas TV phenomenon began back in 1993 with the famous “Holidays are Coming” Coca Cola advertisement that […]

Emile Heskey: SEO Genius

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I didn’t question the name of the meeting room when I started at iThinkMedia; I just accepted it. But after a couple of months here, I’ve started to wonder exactly what inspired the ‘Heskey Suite’. Maybe my colleagues were huge Liverpool fans (they’re not), maybe he helped them on a previous project (don’t ask how), […]

8 Ecommerce Optimisation Tips for Christmas

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Christmas – that all-important festive season that seems to get earlier and earlier every year.With calendar events seeming to roll ever closer and most major retailers holding “Christmas in July” events to capture the crucial Christmas press and PR deadlines, time is not always on your side when it comes to optimising your e-commerce site […]

Antler – Luggage Brand Re-Launches to Focus on Great British Design

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At the striking new Antler HQ in the heart of the almost unrecognizable, redeveloped King’s Cross, London we saw the unveiling of the new, revamped Antler Luggage.   The prestigious, world-renowned heritage brand now offers a fresh, modern reinvention focusing on Great British Design. This is luggage at its finest and it’s sure to spark […]

How to spot a harmful link

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The quality of your website’s backlink profile has never been so important. But with thousands of links associated with your site, how do you separate the good from the bad? Do you trust expensive third-party services, do you judge purely on first impressions, or do you assess based on advice from an experienced SEO agency […]

5 Blogger Outreach Tips

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Blogger Outreach is the process of reaching out to influential and authoritative bloggers, building a relationship with them and providing value to their blog, usually in return for a link, brand mention or endorsement of your product or service. You could send a blogger some unique, quality content to publish on their blog and share […]