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PPC (Pay Per Click) Blog

8 Ecommerce Optimisation Tips for Christmas

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Christmas – that all-important festive season that seems to get earlier and earlier every year.With calendar events seeming to roll ever closer and most major retailers holding “Christmas in July” events to capture the crucial Christmas press and PR deadlines, time is not always on your side when it comes to optimising your e-commerce site [...]

Google AdWords announces big changes to the Keyword Match Types

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So in the last few days Google has announced that it is going to improve [exact] and “phrase” match in its PPC platform Google AdWords. Previously a keyword set to [exact] match within an ad-group in AdWords would only trigger your ads for user search queries that exactly matched that keyword, whereas a “phrase” matched [...]

Microsoft adCenter versus Google AdWords

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Pay per Click Advertising (PPC) is massive business online which is which is why Microsoft and Google are both heavily involved. They offer dedicated PPC Advertising Services for those wanting to boost their traffic and revenue. Microsoft adCenter and Google Adwords have similar business models and of course both make their own claims regarding popularity [...]

How does Google Checkout work?

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How does Google checkout work? Always on the lookout to expand its offering, Google opened its ecommerce wing, Google Checkout, back in 2006. Designed to provide an easier way for consumers to buy securely whilst helping merchants to increase sales, Google Checkout was cautiously received at first. This was partly because it launched in the [...]

Google Adwords Basics Blog: Landing Pages

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Welcome to the latest edition of the Google Adwords Basics Blog. In this blog I will discuss how important it is to use relevant landing pages. Okay so you have done the hard bit, you have got someone to click on your ad and they have landed on your site, but if you’re sending the [...]

Google Adwords Basic’s Blog: Display URL’s

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Welcome to the latest edition of the Google Adwords Basics Blog. In this blog I will express the importance of using targeted display URL’s. Display URL’s are very important but often overlooked. Slight variations in the display URL can make all the difference between whether a user clicks on your site and potentially buys your [...]

Google Comparison Ads

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Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad formatting. Just over a year ago we did a blog post about comparison ads and it seems that not much has changed. Recently I have started to see them appear more often as seen in [...]

Google Adwords Top Position Ad Format

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As planned over the last few weeks Google have started to bring into action the new formatting for the top Google ads. All adverts with a complete sentence including correct punctuation on each line of the standard text ad format will be automatically extended to having a longer title separated by a hyphen. This rule [...]

CPM vs CPC Bidding

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The two main types of bidding are Cost per Click (CPC) which is where you pay only if someone clicks on your advert and Cost per Thousand Impressions (CPM) bidding where you focus your bidding on impressions your advert gets on the display network and pay every thousand impressions your ad receives (similar to display advertising).

Adwords PPC Basics – Adwords Trademark & Copyright Policy

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Welcome to another PPC Basics blog, this guide will take you through the Adwords rules and guidelines surrounding copyrighting and trademarking. Protecting a brand or products identity is a very important part of any successful business. Because trademarking is such an important subject Adwords has strict rules and guidelines surrounding the creation of ads and bidding [...]