PPC Services
PPC advertisers usually spend most of their budget and time on Google network ignoring Yahoo and Bing search engines. Even though Google holds about 70% of the online search market, Bing and Yahoo are not to be ignored. It is worth mentioning that older search engine users (Yahoo and MSN users being in 25-54 age range, as opposed to Google’s audience range being 13-34) still use Yahoo and MSN on a daily basis.
If you have been hit by “Goolge slap” in the past you know how unpredictably Google can change its’ search algorithms and quality score guidelines over night. It is wise to have ads up and running on other search engines and other online marketing channels on a regular basis.
According to ‘comScore’, the partnership between Bing and of Yahoo is now holding about 30% of online search market in the US.  Bing currently serves its’ PPC ads on Yahoo’s search results page. Another great feature Bing is offering, is the option to import Google PPC campaigns directly into Bing via the ad centre.
Bing’s ad centre allows you to import your ads from both Yahoo and Google PPC campaigns to Bing. This brilliant functionality relieves you of having to create the same ads and campaigns all over again.