2010 Changes to Google AdWords
Here’s a selection of changes and announcements that have been made in 2010 around Google’s Adwords Advertisement programme.
January 2010 – Policy Adjustment for Display URLs
January 2010 – Go Mobile! Introducing click-to-call phone number in local ad on mobile devices in the US
February 2010 – Streamlined analysis tools in your Campaigns tab.
March 2010 – New Reports: AdWords Search Funnels
April 2010 – Google scraps GAP and launches Google AdWords Certfication Program
April 2010 – A new approach to how Google work with advertising agencies
April 2010 – Google Introduces AdWords for Mobile
June 2010 – AdWords reports now available in Google Analytics to everyone
June 2010 – Google makes more phone numbers eligible for click-to-call ads in the UK
June 2010 – Google Introduces the Google Display Network
August 2010 – Google updates its AdWords trademark policy to bring inline with the current policy used in the USA
August 2010 – Updated Keyword tool comes out of Beta testing
September 2010 – Google update AdWords reporting
September 2010 – Goole Launches the AdWords Small Business Centre
October 2010 – Google improves the Bid Simulator
November 2010 – Measuring the phone calls you receive from Google AdWords
November 2010 – Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model.
December 2010 – Google launch TrueView Video Ads to give views the choice and control over Ads
December 2010 – Google launches AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves!
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