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Rise of the Mobile User

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Smartphones are a big part of our daily lives. So much so that they impact our relationships, change the way we consume media and modify how we shop online. This is particularly true for businesses, where the customer journey is far more complex than a decade or two ago. With multi-screen behaviour – whether sequential […]

The Apple Watch, Wearable Tech & SEO

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On Monday 9th March, Apple unveiled the Apple Watch. While early reviews have been mixed, some experts are predicting that initial negativity will have little impact on its success. But, whatever happens with Apple, for how much longer can we ignore the effect that wearable technology will inevitably have on our lives? The wearable technology […]

What I learnt at TFM&A 2015

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What is TFM&A? Technology for Marketing and Advertising (TFM&A) is an event for those who want to grow their knowledge in digital marketing, make new connections and improve their business’s online profitability. TFM&A was held at Olympia Conference Centre, London, on the 25th and 26th February 2015.. Why did I attend TFM&A? I attended TFM&A […]

The Benefits of SEO Versus PPC: Who Wins? FIGHT!

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I’m the SEO manager at iThinkMedia. I think SEO is awesome. I know a little about PPC, (enough to get by!) but we have a team of dedicated experts in the field so I leave it to them. But that doesn’t mean our disciplines don’t cross-over. In fact, SEO and PPC are intrinsically linked. PPC […]

How to Make your Website Super Fast & Get Rich Doing it

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Most marketers will know that page load times are increasingly coming under the SEO spotlight. In November 2010, Google patented the use of page loading time as a ranking factor in their search algorithm. Since then Google has set out on a campaign to make the web faster. They have even developed a free tool […]

What did I learn at Search Love 2014 Day One?

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I rarely write blog posts for work, (as you can probably tell from our own blog! #naughtynaughty) but when I do, it’s either from a weird thought I’ve had or off the back of something I think is awesome. On Monday I attended SearchLove in London, having returned enjoyed last year’s event so much. The […]

What’s that you say? A hummingbird update?

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Hummingbird It is known, if you are in the SEO industry, that creating good quality content is quite a cliché that is repeated a lot, so could Hummingbird be the update that finally bridges the gap between cliché and content? Besides from updating how fast Google sorts through information, Hummingbird has created something quite significant […]

The brand power of the Christmas TV advertisement

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History Back in the 1930s, Coca Cola displayed the ultimate brand power by changing the colour of Santa’s outfit from its traditional green to red, a colour it has remained ever since. The brand then kicked off the Christmas TV phenomenon began back in 1993 with the famous “Holidays are Coming” Coca Cola advertisement that […]

Emile Heskey: SEO Genius

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I didn’t question the name of the meeting room when I started at iThinkMedia; I just accepted it. But after a couple of months here, I’ve started to wonder exactly what inspired the ‘Heskey Suite’. Maybe my colleagues were huge Liverpool fans (they’re not), maybe he helped them on a previous project (don’t ask how), […]

8 Ecommerce Optimisation Tips for Christmas

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Christmas – that all-important festive season that seems to get earlier and earlier every year.With calendar events seeming to roll ever closer and most major retailers holding “Christmas in July” events to capture the crucial Christmas press and PR deadlines, time is not always on your side when it comes to optimising your e-commerce site […]