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Outreach Your Way To Success

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Outreach is essential for any SEO and online business to partake in. If conducted correctly, it is the key to all successful campaigns. You may think that outreach is relatively easy and takes very little time. If this is the case, then you are mistaken. For you to have any success with outreach you need […]

Google Makes Feed Optimisation Easier

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  Since my previous blog post on the 5 Top Tips To Improve Your Shopping Feed, Google has created a new tool called Merchant Centre Feed Rules, which helps you submit your product data into the correct Shopping Feed Format. Finding the right customers on Google Shopping is completely dependent on how well optimised and […]

Spartacus Attribution. Who do you believe when it comes to attribution?

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Everyone and no-one most likely. Everyone uses, or rather abuses attribution to their own gain. Quite naturally of course. Did this ad work? How much money did I make from the money I spent? These are questions marketers ask and hear often. Most people just go with the flow and believe what the industry says. […]

What are AMP Pages?

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What are AMPs? You may have heard the acronym AMP generating buzz in the digital world and be wondering what the fuss is all about. Google has been working hard on the Accelerated Mobile Pages (AMP) Project. These pages aim to improve the mobile experience for users by significantly decreasing the loading time of mobile […]

Use Spotify for your Business

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To most of us Spotify is the wonderful “go to” app that allows you access to pretty much every single song or album that’s ever been produced by our favourite artists, wherever you are in the world. It’s grown so big and so popular that there are currently over 60 million users streaming an average […]

Google AdWords gets a re-design to compete with the Mobile world!

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Everyday, more and more people are engaging and interacting via multiple devices, with a noticeable shift towards mobile devices being used as their first port of call. Stats actually prove that mobile usage over the last couple of years has increased five fold, compared to desktop which has remained pretty flat. Let’s be honest, that’s […]

Our Favourite Photos From The National Geographic Traveller Photography Exhibition

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We were delighted to attend the National Geographic Traveller Photography Exhibition over the weekend. Our lovely clients at CEWE Photoworld joined up with the National Geographic Traveller’s team to welcome guests for a VIP viewing of this year’s competition winners. And what fantastic photographs they were too! With drinks and canapés a plenty, we enjoyed […]

5 Hot Tips To Improve Your Shopping Feed

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If you’re advertising on Google Shopping or thinking about starting to advertise within the Google Shopping market place, we’ve got 5 tips to help create and improve your shopping feed. Pay attention – with the recent changes to the Google SERPs, Google Shopping has become even more of a priority within advertisers’ online marketing strategies. […]

Google Says Goodbye to its Right Hand Side Ads!

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  You may have already noticed, but in case you haven’t, Google have chosen to put another spanner in the works and cause a bit of a panic within the Paid Search industry – by removing search ads from the right hand side of SERPs! Now this isn’t the first time Google has thrown a […]

What is Native Advertising?

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I’ve heard the term “Native advertising” a lot recently and it seems to be a buzzword of the moment. Its pure definition is an advertisement that is specifically made to look like part of the environment that it appears in. It’s a new thing and innovative and it’s one of the digital trends in marketing […]