We look at all the different ways a high bounce rate can damage the rankings of your web pages from slow loading speeds to poor landing pages, or simply not having any products in stock. So if your rankings have fallen, bounce rate is always worth looking into – especially during peak shopping periods. What [...]
In this beginners guide to SEO I’m going to take you through all the basic stuff you need to know. This is fairly top level, so you’re not going to become an SEO guru just from reading this, but if you’re an internet marketing looking for a better understanding, this should be right up your [...]
Is mobile tablet search traffic set to increase in 2013? We think so, considering that everyone seems to be getting a tablet for Christmas, whether it’s the iPad, the Samsung Galaxy Tab or something from Toshiba or one of the many other manufacturers. So what does the ‘rise of the tablet’ mean for internet marketers? [...]
If you haven’t been living under a rock or on a remote island then you have probably heard the names Bradley Wiggins, Chris Hoy and Laura Trott. The GB cycling team both track and road have seen unprecedented success this Olympic games smashing records and winning gold medals. Everyone seems to have caught the cycling [...]
Today saw the announcement from Google that you can now search from your iPhone or tablet by handwriting your search query. If your bored of typing or just want to impress your friends then follow these simple steps that will show you how to activate google handwriting today! 1. Visit the Google homepage 2. Now [...]
Yesterday saw the introduction of the Google Knowledge graph and it has set the search marketing world’s social feeds alight! Basically, Google are attempting to bring search queries to life, with one of the quotes being thrown about summarising the changes simply as: “In geek-speak, [the knowledge graph] a ‘graph’—that understands real-world entities and their [...]
Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad formatting. Just over a year ago we did a blog post about comparison ads and it seems that not much has changed. Recently I have started to see them appear more often as seen in [...]
As planned over the last few weeks Google have started to bring into action the new formatting for the top Google ads. All adverts with a complete sentence including correct punctuation on each line of the standard text ad format will be automatically extended to having a longer title separated by a hyphen. This rule [...]
This blog is essentially a definitive guide to my favourite Google shortcuts. Google shortcuts can provide you with free, fast and accurate facts about your website and your competitor’s websites. These quick analytical tools simply require you to type the shortcut into the standard Google search bar, no downloads, no hassle just fast and reliable [...]
Welcome to another PPC Basics blog, this guide will take you through the Adwords rules and guidelines surrounding copyrighting and trademarking. Protecting a brand or products identity is a very important part of any successful business. Because trademarking is such an important subject Adwords has strict rules and guidelines surrounding the creation of ads and bidding [...]
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