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David Cable's posts & profile

Online or Offline Networking: What’s Best?

Posted by on April 8th, 2011
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Networking. Still a key element to growing any business, but with the surge of social media platforms, is the old offline, group meeting style of networking now dead? Certainly not, if my morning was anything to judge by. Recently I have made it my mission to attend more exhibitions and networking events in the effort […]

Social Media Monitoring: Are you listening?

Posted by on March 31st, 2011
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Yesterday I attended the Social Media World Forum Europe at Olympia and there was definitely a recurring theme: Social Media Monitoring or Buzz Monitoring as its more commonly referred to. There was over 45 exhibitors, of which there were 10 or more companies offering buzz monitoring services, varying in focus but all providing services allowing […]

Google turns focus to keywords in domain names

Posted by on March 25th, 2011
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Google’s crusade for search engine quality isn’t up yet, it seems. Below is the recent video from Matt Cutts, head of Google’s webspam team. This YouTube video suggests that the search engine giant may now turn its focus towards keywords in domain names. The video’s title “How important is it to have keywords in a […]

Facebook Fan Page Refresh: A Look Back

Posted by on March 16th, 2011
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Facebook has recently implemented a number of changes to the ‘fan’ pages that many brands use to generate a community of people who are interested in their products and services. Facebook are famous for their regular updates and redesigns – not all of which are that popular with its users! However, the recent fan page […]

Foursquare Updates Version 3.0

Posted by on March 11th, 2011
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I’ve been a fan of Foursquare for some time and with the recent changes it doesn’t look like things are going to change! This week, Foursquare released version 3.0 with discovery, encouragement and loyalty features that see even more development from my favourite location based app. ‘Tips’ are out and ‘Explore’ is in for a […]

Move your attention to mobile paid search

Posted by on March 9th, 2011
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Smartphones sales have continually increased since the launch of the iPhone and with their capabilities, there is an increasing number of people reviewing, shopping and commenting using mobile search. The mobile paid search market is growing at an impressive rate. According to research released last week from banking and investment firm Macquarie Group, nearly five […]

The inside track to the Oscars: That’ll be down to Twitter!

Posted by on February 28th, 2011
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So last night was the 83rd Annual Academy Awards, with victories for The King’s Speech and Inception. But commentary to the event was most prolific online, through the social communities of Twitter. Notoriously, the Oscars fail to capture the attention of the ‘younger’ audience, yet the flurry of tweets hitting twitter streams building up to […]

The Twitterverse: What a lot it has to offer!

Posted by on February 22nd, 2011
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Within the social media realm, there is a lot to keep up to date with. I try my best, but sometimes, it’s beyond my capabilities! However, there are some great tools and sites out there to keep you up-to-date. One such site is oneforty. Laura Fitton (@Pistachio) can keep you updated via Twitter on any […]

Using Buzz Monitoring for Keyword Research

Posted by on February 17th, 2011
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One of the first ports of call for any SEO strategy should be keyword research. Without knowing what you want to rank for and what the public are searching for to find your business or service, it is unlikely that your website will prove fruitful. Keyword research should be carried out in depth and cover […]

Do Online Marketing Principles Change?

Posted by on February 7th, 2011
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“The search and social media landscape is changing so fast that half of what we knew a year ago is now obsolete.”
I could be in trouble here I thought! Making very valid points throughout, this post highlighted the fact that the world of online marketing is forever changing and evolving, but we knew that, right? At least that was one of the first things I discovered in this fast paced industry.